How We Generated €10,711 in Deposits for 24Casino in Norway Using Facebook & Instagram Ads

Norway is not an easy market for online casino advertising.

The costs are high, the audience is selective, and gambling campaigns on Facebook and Instagram require careful execution. Most advertisers either avoid markets like this completely or burn through budget without generating enough first-time depositors to make the campaign viable.

For 24Casino, the goal was simple:

Generate profitable casino deposits from Norway using Facebook and Instagram ads.

Over an 8-week campaign, we generated €10,711 in deposits from €5,155.47 in ad spend, delivering a 2.08x ROAS with 42 first-time depositors at a €122.75 cost per FTD.

The campaign also produced its first FTD within the first 24 hours, giving us early confirmation that the funnel, offer, and creative direction had potential.

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The Challenge

Running casino ads in Norway comes with several problems.

First, Norway is an expensive GEO. CPMs and CPCs are naturally higher compared to many other markets, which means the campaign has very little room for weak creatives, poor targeting, or inefficient funnel flow.

Second, the audience is harder to convert. Users are more cautious, and direct “bonus-heavy” messaging does not always translate into better performance. Even when these creatives get approved, they can still attract lower-quality clicks or fail to convert into depositors.

Third, the campaign had to work without retargeting. This meant every result had to come from cold traffic. We could not rely on warm audiences, remarketing sequences, or abandoned registration follow-ups to recover users later.

The campaign needed to generate quality users directly from the first touchpoint.

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Our Approach

1. Fast Creative Testing Every Week

The biggest driver of this campaign was creative testing.

Instead of launching a few ads and waiting too long for results, we tested aggressively. Every week, we launched around 10–15 new creatives across different visual styles and messaging angles.

The goal was not just to find ads with good CTR. We were looking for creatives that could bring users who actually registered and deposited.

We judged creatives based on:

• Click-through rate
• Cost per click
• Cost per registration
• Registration quality
• Cost per FTD
• Deposit volume

This helped us avoid a common mistake in casino advertising: scaling ads that look good at the click or registration level but fail to produce depositors.

A creative was only useful if it helped move users deeper into the funnel.

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2. Subtle Angles Beat Bonus-Heavy Messaging

One of the important learnings from the campaign was that aggressive bonus-focused creatives were not the strongest performers.

These creatives were able to get approved, but approval did not mean performance.

Bonus-heavy ads often looked too direct, too promotional, or too similar to what users had already seen from other casino brands. In a market like Norway, that made users less responsive.

The better-performing creatives were more subtle.

We leaned into:

• Curiosity-based hooks
• Clean static visuals
• Native-looking ad formats
• Less obvious casino messaging
• Softer entry points into the offer

This helped us attract users without making the ad feel like a typical gambling promotion.

The best-performing angle was not “claim a huge bonus now.”

It was closer to:

Create curiosity first, then let the funnel and offer do the conversion work.

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3. Cold Traffic Only

This campaign did not use retargeting.

Every registration and FTD came from cold Facebook and Instagram traffic.

That made the campaign harder, but it also made the result more meaningful. The numbers were not inflated by warm audiences or users who had already interacted with the brand multiple times.

The campaign had to work from the first impression.

To make that happen, we focused on three things:

• Strong enough creative to earn the click
• Simple enough funnel to reduce drop-off
• Clear enough offer flow to push users from registration to deposit

The result was 255 registrations and 42 FTDs, giving the campaign a 16.47% registration-to-FTD rate.

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4. Tracking and Campaign Infrastructure

For a campaign like this, clean tracking is critical.

It is not enough to only optimize for cheap registrations. The real KPI is first-time depositors and deposit value.

We tracked the campaign across the full funnel so we could understand which creatives and campaigns were producing real value, not just front-end activity.

The core funnel was:

Facebook/Instagram Ad → Registration → Deposit

We also used a premium paid cloaking and campaign delivery setup to keep the campaign stable. Nothing custom-coded or experimental was used. The focus was on using proven tools properly and keeping the campaign structure clean.

This allowed us to focus on performance instead of constantly rebuilding the setup.

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Results Breakdown

The campaign delivered strong numbers for a difficult GEO.

€5,155.47 spent generated €10,711 in deposits, resulting in a 2.08x ROAS.

The most important metric was the cost per FTD.

At 42 FTDs, the campaign achieved a €122.75 cost per first-time depositor. For Norway, this was a strong result, especially considering the campaign was running only on cold traffic with no retargeting.

The campaign also generated 255 registrations, giving us enough volume to identify patterns in creative performance and continue improving the campaign week by week.

Key Metrics

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Why This Campaign Worked

This campaign worked because we did not rely on one single “winning trick.”

The result came from a combination of fast testing, proper tracking, controlled execution, and learning from the data quickly.

Creative volume gave us faster feedback

Testing 10–15 creatives per week allowed us to understand the market faster. We were not emotionally attached to any single ad concept. If something did not produce quality users, it was replaced.

We optimized for FTDs, not vanity metrics

A cheap registration is useless if users do not deposit. We looked beyond front-end metrics and focused on the actual business outcome: first-time depositors and deposit value.

Subtle messaging matched the GEO better

In Norway, overly aggressive bonus messaging was not the strongest path. Curiosity-driven creatives and cleaner ad concepts produced better quality traffic.

The funnel was simple

Cold users need a low-friction path. The campaign worked because the user journey was direct and easy to understand.

The campaign proved itself early

Getting the first FTD within 24 hours was important. It showed that the setup had potential from the start, and from there, the focus became optimization and creative iteration.

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Final Takeaway

Norway is a difficult market for casino advertising, but difficult does not mean impossible.

With the right creative testing system, stable campaign infrastructure, clean tracking, and a funnel focused on real depositors, we were able to generate:

€10,711 in deposits
42 first-time depositors
€122.75 cost per FTD
2.08x ROAS

All from cold Facebook and Instagram traffic.

This campaign shows that even in expensive and competitive GEOs, performance is still possible when the campaign is built around the right metrics from day one.