€32,000 Facebook Ad Spend → €90,000 in Deposits for iGaming (Finland)

Acquiring quality FTDs (First Time Deposits) in the iGaming space isn’t easy—especially when targeting regulated markets like Finland without custom or lookalike audiences. Here’s how we used smart cloaking, creative testing, and advanced tracking to generate a 2.81x ROAS from cold traffic.

Campaign Overview
Objective: Drive FTDs (First Time Deposits)
Platforms: Facebook + Instagram
Placements: Feed + Story
Budget: €32,000

• We ran this campaign using our own ad accounts to stay in full control.
• We used a cloaker to bypass Meta’s detection systems and get ads live without issues.
• A cloaked pixel helped us optimize the campaign while staying compliant on the frontend.

Targeting Strategy

No custom audiences. No lookalikes.
Just broad targeting in Finland with Meta’s algo doing the heavy lifting.

We relied on event data to guide optimization—no reliance on external audience lists.

Ad Creatives & Testing
Over 50 creatives and 30 ad copies tested across three formats:
– Single Images
– Carousels
– Short-form Videos

Messaging Focus:
• Free Spins
• Deposit Bonuses
• Instant Gameplay
• Direct CTAs like “Spin Now”, “Claim Bonus”, “Play Free”

Top Performers:
Carousel Ads — Best CTR + FTDs
Story Ads — Just as strong as Feed
Videos — Worked well when kept short & game-themed

Tracking & Analytics

We used a hybrid tracking setup:
Keitaro tracker for campaign-level insights
Custom postback system to send FTD & registration events back to Facebook via cloaked pixel
Server-side (S2S) postbacks for real attribution and data sync with Meta

This allowed us to feed real FTD data back into Facebook for smarter optimization without risking bans.

Results

Impressions: 3,000,000
Clicks: 14,000
Registrations: 2,000
FTDs: 350
Total Deposits: €90,000

Cost per Registration: €16
Cost per FTD: €91.43
ROAS: 2.81x

Lessons & Insights

What worked:
Carousels drove the most qualified traffic
Story placements excelled on mobile
Broad targeting + creative testing = scale
Cloaking + Keitaro + Postback = full visibility + compliance

What we’d improve:
→ Push more creative velocity (new ads every 5–7 days)
→ Test UGC-style creatives for higher CTR & lower CPC
→ Explore even deeper personalization in headline/copy combos

Conclusion
Scaling in high-risk verticals like iGaming is tough—but not impossible. With the right mix of cloaking, server-side tracking, and constant creative testing, it’s possible to beat the system and get real ROI from Facebook & Instagram ads.