How We Generated 2,028 FTDs for a Casino Brand on Meta Across Bulgaria and Bosnia

Most agencies in this space talk about clicks, CTR, or cheap registrations.

That is not the metric that matters.

For this client, the goal was clear from day one: generate real first-time depositors (FTDs) at scale on Meta.

Over a period of 10+ months, we launched and scaled campaigns for the same casino brand across Bulgaria and Bosnia, managing the full acquisition stack end to end — from creative production and tracking to account infrastructure, media buying, and daily scaling.

The result: €200,176 in spend and 2,028 FTDs, with campaigns still active.

The Challenge

This was not an account we inherited after someone else had already validated the offer.

The client had not run Meta ads before. We were the first team to launch and scale campaigns for them in these geos.

That meant building the entire system from scratch:

• campaign strategy
• creative production and testing
• account infrastructure
• tracking setup
• media buying
• daily optimization
• scale management

The objective was not to drive low-quality traffic or inflate top-of-funnel metrics.

It was to generate FTDs consistently and at scale.

What We Managed

We handled the full stack internally:

• strategy
• creatives
• media buying
• tracking
• account infrastructure
• daily optimization
• scaling

On the tracking side, we used Pixel + CAPI + postbacks.

Meta campaigns were optimized around a Purchase event mapped specifically to FTD, allowing the platform to optimize toward actual depositor acquisition rather than weaker events deeper up the funnel.

Campaign Structure

At a high level, the setup looked like this:

• 3 ad accounts
• CBO campaign structure
• broad targeting
• all placements
• limited retargeting
• direct-to-offer web funnel

Creatives and copy were localized by geo and language, with separate offers for each market instead of a one-size-fits-all approach.

This mattered because Bulgaria and Bosnia responded differently, and treating both markets as the same would have limited scale.

Creative Strategy

The strongest-performing angles were primarily:

• lifestyle-led creatives
• bonus-driven messaging

To keep performance stable and avoid fatigue, we built a high-volume testing engine and tested/launched 1,000+ creatives per geo over the life of the campaigns.

That gave us room to continuously find new winners, refresh delivery, and scale without relying on a small handful of ads.

Scale Progression

We started conservatively at around €50/day.

As data came in and winners emerged, spend was ramped steadily. At peak, campaigns scaled to around €1,000/day, before later settling closer to €500/day.

This was not a short-term spike.

The campaigns have now been running for 10+ months and are still active.

Results

Bulgaria

• Spend: €147,386
• FTDs: 1,068
• Cost per FTD: €138
• Cost per registration: €8.30
• Approx. registrations: 17.8k

Bosnia

• Spend: €52,790
• FTDs: 960
• Cost per FTD: €55
• Cost per registration: €9.45
• Approx. registrations: 5.6k

Combined

• Total spend: €200,176
• Total FTDs: 2,028
• Blended cost per FTD: €98.71
• Approx. total registrations: 23.3k

Performance varied by geo, with Bosnia coming in at a lower FTD CPA than Bulgaria, but both markets contributed to a strong overall acquisition result.

Why This Case Study Matters

A lot of teams can generate clicks.

Some can generate registrations.

Far fewer can build and manage a Meta acquisition system designed to produce real FTD volume over a long period of time — especially in casino, where scale, creative refresh, tracking accuracy, and operational execution all matter.

That is what this case demonstrates.

Not vanity traffic.
Not weak optimization signals.
Not a short burst of spend.

A full-stack Meta acquisition system that generated 2,028 FTDs across Bulgaria and Bosnia over 10+ months, while remaining active and scalable.

What This Proves

• We can generate FTDs, not just cheap traffic
• We can build and manage the full stack: creatives, tracking, account infrastructure, and media buying
• We can localize campaigns by geo, language, and offer
• We can support long-term scaling with high-volume creative testing
• We can take a brand from zero Meta activity to a stable acquisition engine

Need a Team That Can Do More Than “Run Ads”?

If you need Meta campaigns built around actual depositor acquisition — with the creative testing, tracking, infrastructure, and buying needed to scale — we can help.